Inspiring dentists globally

Privacy Policy

Privacy Policy –

1.  Purpose of our Privacy Policy

Our Privacy Policy forms part of our Terms of Use and sets out what personal data and other information (together called personal information) we collect and how it will be used and to make sure that your personal information is collected and used fairly.  Before providing us with any personal information please read our Privacy Policy carefully.

By using our site and/or providing us with personal information you are agreeing to the terms of our Privacy Policy.  If you do not want your personal information to be used in the ways set out here please do not use our site or submit personal information to us through it.

2.  Identity of the Data Controller

For the purpose of the Data Protection Act 1998 the (the Act), the data controller is     Dental Mastery Limited (we, us and our) registered in England with our registered office at 43 Berkeley Square, Mayfair, London W1J 5FJ, whose registered company number is 08425426.

3.  What Personal Data We Collect

We will collect the personal data included in emails you send to us, when you sign up for our monthly newsletter and from any other ways you communicate with us.  Such personal data may include, but will not be limited to, name and email address.  Some information you will have to provide and giving other information is voluntary.  We will make it clear which personal data you have to give at the point of collection.

4.  What Other Information We Collect

In addition to the personal data we collect as explained above, we may collect other information about your visits to our site and about your computer.  Such other information collected may include, but will not be limited to, traffic data, location data, weblogs, the resources that you access, when you access our site, when you leave our site, your IP address, your operating system and browser type.  This other information is collected by cookies, please see below for more details in relation to cookies.

5.  How We Use The Personal Information

We will use such personal information collected:

  • to enable us to carry out our obligations arising from any contracts entered into between you and us;
  • to supply you with information you have requested;
  • to respond to queries, suggestions or complaints;
  • to provide you with updates and information on our products and services (including by email and other electronic methods if you have chosen to receive marketing material by such methods) unless you have opted out of receiving such information;
  • to allow you to participate in any interactive part of our site if you choose to do so;
  • for administration purposes (including your access to our site);
  • to help personalise your experience of our site;
  • to monitor the use of our site;
  • to collate, analyse and report on aggregate, anonymised personal information about users of our site; and
  • to maintain our business records and keep a record of all the above activities.

6.  How Long We Keep Your Personal Information For

We will not keep your personal information for longer than is necessary in accordance with the law.  

7.  Cookies 

We use cookies to ensure that we give you the best experience on our website. Cookies are small files that are placed on your computer by websites that you visit.  They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.  If you continue without changing your settings, we’ll assume that you are happy to receive all cookies from this website. If you would like to change your preferences you may do so by following the instructions set out on this page:

We use the following cookies for the reasons set out below.

Cookie Type Name

Google Analytics

_utma (this is a persistent cookie and lasts for 2 years)_utmb (this is a session cookie and lasts for 1 hour)_utmc (this is a persistent cookie and lasts for 30 minutes)_utmz (this is a persistent cookie and lasts for 6 months)


These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to our site, where vistors have come to our site from and the pages they visited. The information collected by the cookie may be stored outside the European Economic Area including but not limited to in the United States of America.

Cookie Type Name

Share This

_stid (lasts for 10 days)_uset (lasts for 2 hours)


These cookies are set by They store data to create and manage social widgets

Cookie Type Name

Cookie Acceptance

visited (persistent cookie lasts until 2020)


This cookie records your acceptance to the websites cookie notice, so it is not continuously display.

More Information

Please see for how Google use your information

For more information in relation to cookies, please see

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit our site.

8.  Security and Storage of Your Personal Information

Unfortunately, the transmission of information via the internet is not completely secure.  We will of course comply with our legal obligations but we are unable to guarantee the security of your personal information transmitted to our site therefore any transmission is at your risk.  Once we have received your personal information, we will use appropriate procedures and security features to guard against unauthorised access.

As mentioned above in relation to cookies, the data that we collect from you may be transferred to and stored at, a destination outside the European Economic Area, including but not limited to in the United States of America and other countries where data protection and privacy protection may be lower.  It may also be processed by staff operating outside the European Economic Area who work for us or one of our suppliers including Google.  By using our site and/or providing us with personal information you are agreeing to this transfer, storing and processing.

9.  Your Personal Information and Third Parties

We shall not release the personal information we collect to any third parties unless:

  • it is to Google as set out above;
  • we are obliged or permitted to do so by law;
  • we need to in order to enforce or apply our terms and conditions of use and/or other agreements between us;
  • we need to, to protect ourselves, our group companies, customers, the public and/or property (which may include us exchanging personal information and other information with other companies and organisations for the purposes of fraud protection and credit risk reduction);
  • if fraud or other criminal conduct is suspected (in which case we may disclose personal information to the police and other relevant authorities);
  • we have your consent to do so;
  • it is necessary to do so to provide the products and services chosen by you (for example, we may use third party marketing agents to manage our emails, subscriptions and newsletters);
  • we sell any of our business assets we may disclose your personal information to the prospective seller of such business assets; and/or
  • we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers will be one of the transferred assets.

10.  Links To Other Websites

Our site may from time to time contain links to other websites and resources we feel may be of interest to you.  If you follow links to other websites please note that these websites may or may not have a privacy policy of their own for which we do not accept any responsibility.  Please check how these websites use your information and personal information before your submit anything to them.

11.  Your Rights

You have the right to opt out of receiving marketing communications from us at any time.  To exercise this right contact us by email: or by phone: 020 8892 0939

The Act gives you the right to access details of the personal data held about you which can be exercised in accordance with the Act.  Any access request may be subject to a small administration fee to meet our costs in providing you with details of the personal data we hold about you.

You also have a right to complain to the Information Commissioner if you believe there is a problem with the way we use your personal data.  Please see for details.

12.  Contact Us

If any information which you have provided us becomes inaccurate or out of date or if you have any questions or concerns about the personal information or other information we hold about you and how we use it, please contact us by email: or by phone: 020 8892 0939.

13.  Changes to this Privacy Policy

We reserve the right to change the terms of this Privacy Policy at any time. When we make changes, we shall update the version number of the policy and publish the latest policy on our site. We encourage you to review this policy whenever you visit our site.  If you do not want your data to be used in the way the updated Privacy Policy sets out please do not use our site or submit personal information to us through it.  We will not make changes to the purposes for which we process your personal information or reduce the level of protection we provide for your personal information without your consent.

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